My name is Gareth. Do you know how emotions, desires and needs work? Why do you smile, why are some things easy to do or even why do you get attached to some things? My mission is to answer them in every way, from the real to the virtual. I carefully accompany and listen to my clients. I help them rethink and create their experiences, designs and pleasures in their services and products, based on a minimalist approach to design. Empathy, ideation and experimentation allow me to answer three essential questions: Why, How and What. So I am a form of Consultant, both a developer and a designer. A researcher of solutions to your design and experience problems. And you, what do you do in life and why? Need to innovate?